The Cover

 Hello from Michigan!  Today we hit 49 degrees F, but somehow had a snow day.

I think most authors and consumers would agree, the cover is one of the most important parts of the book.  Everyone has heard the maxim “Don’t judge a book by its cover.”  Right.  We all do it.

As someone who knows how difficult it is to choose a cover design and bring that design to life, you’d think I’d cut fellow authors some slack… yet I find myself, if anything, more critical.  The book blurb/ back cover is arguably as important as the design, but I want to talk about the front in today's blog.   

Being a new, self-publishing author, I didn’t have much extra cash to spend on a cover.  If you’ve done any shopping around, you know you can spend as much as you want on the cover.  $$$$.  I wanted a bargain, something great for not a lot of money.

As a ration human, and someone who knows the value of time, you’d think it would occur to me that no one is going to spend time and perfect my cover for $20.  At the time though, $20 sounded pretty good. 

I used Fiverr.  There are good and bad things about a service like Fiverr, and I was really happy with it at first.  I spent a long time browsing different graphic designers, almost all of whom are located overseas. 

My first cover was made by a graphic designer I found on Fiverr, and being a newbie, I didn’t understand the jargon when I placed the order initially.  The listing said something like “find a picture you like on depositphotos.com and send me the link.”  I took that to mean, ‘give her some ideas so she can put together a kickass cover.’

No, that meant “go to depositphotos.com and purchase the Extended License (EL) for the picture so I can do some minor photoshop tweaks and slap a title on it.”  After a few minor revisions, the cover turned out pretty good and I decided to use it.

For my second book, I wanted a variation of the front cover that looked like part of the same series, but I wanted two people in the picture, the Princess hugging a man from behind.  I didn’t want either face to be visible, but I wanted a shining crown nested in the Princess’s curls.

WAY too specific.  I couldn’t find an image even approaching what I was imagining.  Try to find a picture of a woman embracing a man from behind with her face turned away.  Google failed me.  Unfortunately, I don’t have the means to set up a photo shoot for something like that. 

I turned to Fiverr for alternate options.  Surely, somewhere in the world, there is someone who could either take or draw a picture like that.  After many, “I’m sorry, I don’t do pictures like that,” I found someone willing to illustrate a picture for $180.  On Fiverr, the service provider lists a deadline that they will have the first draft to you and his was two weeks.  I felt for what I was asking, this was reasonable.

At this point, the book is finished.  I just need a cover to list it for sale on Amazon and I’m excited.  I have forward momentum.  I waited in anxious anticipation as the two weeks came… and went.  The day after it was due, I messaged the seller and asked for an update.  He was apologetic and said he was having technical issues, and “Thank you for your patience.”

It so happened that I had to work several of the days after this communication, so I was patient.  Another week went by.  Nothing.  I messaged him again and he assured me it was done, but with the technical issues, he was way behind and he would have it to me ASAP, no later than Sunday.

On Tuesday, I canceled the order, a full month after the original order date.  I was very disappointed.  Fiverr customer service was excellent and I was able to get a full refund.  The downside was that I wasn’t able to leave a review and warn other potential customers.

Not able to find another illustrator willing and able to create what I was looking for within my budget, I changed my idea for the cover.  I went on depositphotos.com and found a picture similar in essentials to my first cover.  Going back to my original cover artist, I sent her the photo, along with another picture I wanted on the back and a detailed description of what I was thinking. 

She barely made the self-imposed deadline of two days and it looked as though she hadn’t even read my description.  Both images were on the front, and the font was something you might use for hard-core sci-fi, but not a romance novel. 

Very unhappy, I asked for a revision using the description.  After another couple of days, she did get back to me, but by then I had taken matters into my own hands.

Canva is a graphic design program with a free trial period.  I experimented with it, initially with the idea of creating something I could send to the graphic designer to give her a better idea of what I was envisioning. 

Turns out, the sort of covers she was cranking out weren’t all that hard to do.  I have absolutely no graphic design experience, and while I can usually find my way around a computer, I wouldn’t consider myself an expert.  I’m sure many people could have done the same design much faster than I did, and probably added in some things I still don’t know about that would make it cooler.  I was happy with the result, however, and moved forward with it. 

Getting the paperback specifications right was trial and error.  Amazon lets you upload the image as many times as you need and has very helpful lines to show you where the spine will be.  I was ready to be done at the end of the day, but the freedom to make changes made the hard work worth it. I have since tweaked a few small things and if I decide to change the back cover, I can just do it.  (The source file was included in my package on Fiverr, but without Photoshop or any inkling of how to use it, I didn’t find it very useful.) 

 Check out my books and tell me what you think! à www.amazon.com/dp/B0BKBV51XN

I’d love to hear feedback!   authorelharper@gmail.com

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